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Take on “the longest hiking trail in the world” to achieve your fitness goals this year!

The 1,968 mile Appalachian Trail Virtual Challenge is a huge achievement.

Each time you complete a distance based exercise activity such as running, walking, cycling, swimming etc you advance along the trail.

The perfect tool for maintaining focus and motivation whether you are training for an event or just wanting to have fun while keeping fit!

Team up with friends or work mates or go it alone.

Add the impressive Appalachian Trail Virtual Challenge medal to your collection today!


Get Bling!

Celebrate your achievement with a stunning, limited edition Appalachian Trail Virtual Challenge finishers medal.

Medals get mailed to you once you have completed the challenge and are guaranteed to stand out in your medal collection!

Track Your Progress

You can track all your miles (km's) directly into our mobile apps (iOS and Android).

You can enter an activity into our app either by manually entering its distance or by syncing your activities from your favorite fitness tracker or smartwatch.

Your Leaderboard, Your Way

View weekly, monthly and all time leaderboards.

Compare your progress against yourself, your team, those you follow or everyone.

Filter the leaderboard to compare your progress against other runners, cyclists, walkers or whatever type of exercise that you do!

NEW – Set up a “Community” and filter the map and leaderboard to only show people and/or teams who are part of that community. Perfect for corporate wellness programs, clubs, schools or groups of friends.

Plant Real Trees as You Progress

We will donate for a tree to be planted for every 20% of the challenge you complete. There’s no extra work or cost for you — just make sure you keep exercising!

By the end of the challenge you would've planted 5 trees. Imagine what we can achieve as a community! So far we have planted more than 450,000 trees since August 2020.

Find positive accountability

Each participant gets access to our private Facebook group. Words cannot describe how awesome our community is — seriously they can't.

People from all over the world will encourage you, share their stories, wins and loses with you, and make you feel part of our tribe. Once you've signed up we will send you an invitation link.

Not your average t-shirt range!

Take your pick from two designs in men’s and women’s styles, a huge color range and sizes XS-4XL. Shipped to you once you begin your challenge.
(Select your apparel after purchasing the medal + apparel option)

Women’s Tank

1 design | 11 colors | XS-XL

Men’s Tank

1 design | 4 colors | XS-XL

Women’s T-Shirt

2 designs | 12 colors | S-2XL

Men’s T-Shirt

2 designs | 10 colors | XS-4XL

+ All This!

Access anywhere

Login on the web or through our 4+ star rated iPhone or Android mobile apps.

Team or solo

Get a group of friends or workmates together and share the load or take on the challenge by yourself.

Choose your own timeframe

Pick your start date and chose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

Multiple exercise types

Any distance based activity can count towards reaching the finish line. Do cartwheels if that’s your thing.


What’s It Going To Take?

Enter as an individual or in team. Choose a completion timeframe that suits you best. You can change this at any time.

Number of people in team

Choose a completion timeframe

1968 miles equals

164.0 miles per person, per week.

COMPLETION DATE: 21 October 2021

Enter The Appalachian Trail Virtual Challenge

GET 20% OFF for
Appalachian Trail

Through the New Year Promotion:

20% OFF For 2 challenges

FREE Conquer 21 for 3+ challenges

Choose from 17 other challenges

Earn stunning finisher’s medals

Start off 2021 strong

Make exercising a habit

Achieve your 2021 fitness goals

Entry + Medal

US $39.95 | UK £34.95 | €38.95

Entry into the challenge

Stunning finishers medal

Virtual postcards along the way

Enter solo or as a team

Track progress on our mobile app

Street View of your virtual location

Personalized digital certificate of completion

Medal dispatched on completion

Entry + Medal + Apparel

US $69.95 | UK £59.95 | €67.95

All of Entry + Medal

Choose any t-shirt or tank top

2 Appalachian Trail designs

Over 10 colors

Men’s and women’s styles

Sizes XS – 4XL

Free global shipping on apparel

* You can select your apparel anytime after purchase


Over 100,000 People Take Part in our Challenges

Fabrizio C. 11/11/2019 Absolutely love it! great concept to keep people healthy and in shape for people with busy lives. Comes with awesome medals to be proud of!
Donna W. 02/09/2020 I signed up for the Route 66 challenge back in Jan. It was done to keep me focused and getting out and about. I'm so close to the finish and have checked almost everyday to see where i was up to. Will be using this company again.
Susan F. 11/06/2018 Four family members have each completed 4 Challenges and have thoroughly enjoyed seeing who was 'winning' on a daily basis. We particularly enjoyed Lejog and seeing familiar places on Street view. We completed a couple of sections for real as they were so local to us. The medals are incredible. Two broken fitbits stopped play but we are hoping 'Santa' will remedy that so play can continue. An excellent idea!
Julie C. 12/27/2017 Completed a 800 mile plus mission across the UK in 2017. Have started a 1000 mile challenge from Boston to North Carolina. Great app to keep you motivated - you can choose where you want to go on your mission and even swim it.
Tina D. 01/16/2020 It's a fun way to keep training interesting as you upload your runs to the app and can look on street view to see where you are along the route. I did the Great Ocean Road challenge so it was nice imaging being in Aus for my runs when the UK weather was horrible ? Will definitely sign up for another soon!
Jeanine W. 11/11/2016 My boyfriend and I started using this app earlier this year and WE LOVE IT!! It is so much fun along with so motivating for the both of us. We love the map along the way and also watching the miles add up over time. Such a feeling of accomplishment. We feel fantastic too!!
Neil B. 12/14/2019 Who doesn’t love a bit of bling? I thought this would be the perfect accompaniment to go with my solo English Channel swimming certificate. I needed a bit of motivation to get me back into my training and up to speed after a short sabbatical from swimming. I couldn’t resist this lovely Conqueror the English Channel virtual challenge medal. On the back of the medal there’s a moulded octopus, I love octopuses ? so couldn’t resist.
Stephanie D. 01/12/2018 Great app love checking to see where i am on the map and how i am ranking against my friends.
Mavis M. 04/03/2020 This app help me stay motivated and is pretty easy to use. The fb page is VERY responsive and the moderators/designers are helpful and receptive to critiques.
Michelle H. 11/09/2018 The medals are first rate, but the biggest motivation for me is the ability to track my progress along the route. I love it!
Simon M. 11/09/2019 Being able to see your progress on the map feature is a great motivator.
Sven T. 06/11/2020 Did the channel swim, amazing for motivation and increased my fitness level. Now doing the Colorado challenge, loving every bit of it.
Sheryl W. 11/15/2019 Doing the English Channel challenge with my nephew. Its been awesome! Great way to get motivated, fit, healthy and drop a bit of weight while having fun. Looking forward to our next challenge
Kelly W. 11/12/2016 Great motivation. Excellent customer service, helpful and quick replies to any questions, seem genuinely interested and continues to improve.
Cheryl S. 01/01/2017 Love getting postcards from the places I run past and seeing my virtual progress on a map.
Katie G. 01/03/2019 This series is great. You go at your own pace and mileage but at the end of the day you receive an award for completing the chosen distance. The medals are good quality and a good incentive to get out there and keep going.
Lesley D. 11/03/2016 Great motivational app. I'm at 4200 miles of a 9600 miles virtual mission. I've used it everyday for nearly 2 years.
Alice M. 12/19/2018 Great motivational tool especially for those that exercise alone.
Emma G. 11/06/2018 Fantastic medals, brilliant to be able to see a map and where you are along the route with others.. and to do it in your time is even better. Great work.
Claire S. 03/09/2020 Such a good motivator to get out and about. The knowledge that all my travel counts towards a medal has motivated me to leave the car at home and commute via bicycle more frequently. The medals are fantastic quality and very satisfying to achieve.
Steve B. 11/09/2018 This has given me the motivation to up my exercise levels to ensure I’m moving more on a daily basis. The medals are stunning and look even better in real life, very good value for money! App is easy to use and syncs seamlessly with my Fitbit so progress is updated nightly. I love the real time map plotter do you can physically see the surroundings of where you are on the trial/challenge. Can’t wait for some new challenges... bring them on!!
Marrie G. 11/09/2018 Absolutely amazing. My husband and I are currently over half way down route 66. This challenge is so good and so much fun. We love getting the postcards and it really encourages us to do extra exercise to get further. I would highly recommend.
Paul H. 11/05/2018 I have completed two challenges with medals, English Channel and Hadrian's Wall. Currently doing Route 66. I would recommend the challenges available here because they have amazing detailed medals and everything is done on interactive maps so you can physically see your progress, which keeps the focus.
Ian W. 11/05/2018 Just completed Hadrian's Wall virtual challenge! Stoked with my medal, it's amazing!
Melly M. 02/12/2019 Nice little challenges to keep your training going. ???
Roy F. 11/09/2018 Signed up at new year to run Route 66, a great challenge that kept me focused, the tracker helped me complete it well ahead of target, but if you want to take your time these challenges are designed to go at your own pace, I have gone on to complete all the challenges that are available and cannot wait to see what is next. And don’t forget the amazing bling!! Go ahead and challenge yourself
Traci A. 11/06/2018 Currently on my 5th Challenge, this time across New Zealand and loving it. Great motivator to keep moving forwards running, cycling, swimming, rowing etc and the bonus is you can see yourself on Google Streetview - oh, and the medals are seriously the best ever!
Adam J. 11/05/2018 By far the best virtual platform I've used, I've so far completed LEJOG, the Grand Canyon, Hadrians wall, and am currently solo running Route 66! the map feature is easy to use and great to track the progress you've made, I also found the digital postcards a great way to update my kids how I was doing with lejog after they entered me for fathers day. The ability to set my own timeline and track my progress against it, and the different distances make this by far the best value for money event I've taken part in virtually or physically. I would highly recommend the conquerer series to anyone looking for a highly motivational challenge.
Mwenda I. 11/22/2019 I've held the view for quite some time now that virtual running and virtual marathons are the future. As a lone runner in my part of the world, I can finally say I belong!! ?️
Loretta A. 11/09/2018 Never enjoyed being active as I much as I had doing the Lands End to John O'Groats challenge. The daily checks on the website became an addiction to see the visual progress and helped us finish the challenge earlier than we thought possible. Can't wait to do the next challenge.
Zoe V. 11/06/2018 Really easy to do, as it links to Fitbit and works away in the background. None of this remembering to update what you’ve done!! Love the virtual maps as well showing how far you are along the route, real motivation. Postcards along the way also help with the motivation, and also give you some interesting general knowledge of the route you are travelling. Well done guys, keep up the good work!
Douglas G. 11/09/2018 It's such a change from your average virtual medal, not only are the medals beautifully designed and made but they relate to the real world. Whether you end up swimming the English Channel, walking along Hadrian's Wall or Running the Grand Canyon the clever little app allows you to see where you would be, what it looks like (using Google Street View) and even track against your intended goal. Unlike most virtual runs (5K, 10K, Marathon, etc.) these challenges are exactly that, something that doesn't require you to be speedy, but rewards dedication and helps to keep you motivated to keep going out and doing those miles. Currently on my third challenge and already know which will be my 4th.
Heather G. 11/06/2018 Been a great way to keep me going each time I want to quit or take a break! Virtual postcards are awesome and the whole family has been following my mission.
Julie D. 11/09/2018 Great fun to track your progress along the map. Links to Google Streetview give you the views along the route. Like the postcards arriving into my inbox from the places I have visited. It really encourages you to get out and exercise to not only beat your own expected progress but also those around you.
Galina U. 11/09/2018 I love Ny Virtual Mission app! It motivates me to get out there and run more. My favourite feature is the street view - it’s like traveling to places I’ve never been to! I’m enjoying my mission much more than I expected - I’m running from Vancouver, Canada, to Mexico City, Mexico.

Frequently Asked Questions

You've got questions, we've got answers - let's do this!
Still have more questions? Click here to contact us.
How do I enter a distance towards the challenge?

You can log distances using two methods

  1. Manually - Either on the web or via our iPhone and Android apps. Select your exercise type, add a distance and boom, you’re done. You can add a screenshot of your tracker if you wish but it is not required.
  2. Automatically – Via the range of apps and devices that we connect with. Currently we support: Apple Watch, Apple Health, Google Fit, Garmin, Fitbit, adidas Running, Map My Run, Map My Ride, Map My Walk, Runkeeper.
What's stopping someone from cheating?

We do have a number of ways that we can detect cheaters, however we do realise that no matter what we do or how we structure it people are always going to be able to cheat if that’s what they want to do. E.g. Put their Fitbit on their dog!

There are no prizes for first place.

If someone wants to cheat then they are only really cheating themselves and wasting their money.

How long does it take to complete the full distance?

 The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size. 

You can set your own timeframe goal from 1 week to 18 months to complete each challenge. This goal can be easily changed at any time if you want to extend or shorten it.

When can I register for the challenge?

You can start this fitness challenge any time and from any location around the world. Registrations are open now so feel free to sign up and make a start.

We’ve made it as flexible as possible so you can backdate your start date to whatever date you want as long as it’s after the date we launched the challenge.

Can I enter multiple challenges at once?

Yes - You can enter as many challenges as you like and post your distances to each of the challenges.

You can either post all your distances to all of your challenges or you can decide what types of distances go to which challenges. e.g. you might want to send your walking distances to one challenge and your cycling or swimming distances to another challenge. It's completetely up to you.


What types of exercise count?

You can log most types of distance based exercise such as running, walking, cycling, swimming, rowing etc. For other non distance based exercise such as yoga or cross fit, we have a handy conversion chart that converts time doing these activities into distance equivalents that you can use.

Can I log multiple exercise types?

Yes - You can log any distance based exercise that you do. The common ones that we have icons for are:

Running (indoor and outdoor)
Cycling (indoor and outdoor)

All others can be logged to the “other” category.

You can also convert other exercises such as sports that you play or going to the gym etc into distances. We can provide information on some ways to do this.

How long does the challenge go for?

You get to choose how many weeks you want to aim to complete the challenge from 1 week to 18 months. This goal can be easily changed at any time if you want to extend or shorten it.

And you can change this goal as many times as you like during the event.

How do teams work?

Teams are a fun way to take part in The Conqueror Virtual Fitness Challenges.

**Note that each team member is required to purchase their own entry into the challenge. Each team member will receive their own medal at the end**

Basically you share the distance with the other people in your team.

Your team will have your very own team icon on the map.

Each time a team member posts a distance your team icon will advance up the map.

Your team will also be represented on the leaderboard.

You (as in you personally) will also be able to see information about your own achievements and rankings separate from the team.

The distance doesn’t have to be divided evenly among team member. You can team up with guru athletes and people just starting out!

So hustle up your friends or workmates and join the fun!

From which countries do you accept entries from?

We warmly welcome entries from all over the world and we offer global shipping on medals and apparel.

On average we have people from over 80 countries from around the world enter our challenges each month!

Join our global community of virtual fitness enthusiasts!

How do I access the challenge once I've signed up?

The Conqueror Challenges are powered by My Virtual Mission which is our own web and mobile application that we started in 2013.
When you sign up for the challenge you will automatically be set up with a My Virtual Mission account where you can log in and access the challenge.

How much does it cost to enter?

Please view the pricing on the pricing table above.