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How I Used Virtual Challenges to Lose 50 Pounds in 7 Months

Alex Piele

Published on 3 Jan 2025

Key Point:

  • Hi, I’m Alex, Head of Funnel at The Conqueror. I’ve always believed in the power of our virtual challenges to motivate people, but I wanted to put our product to the ultimate test.
    Could I, someone who had struggled with weight gain and fitness consistency, truly transform using only the principles we’ve built into The Conqueror?

    This is the story of how I turned our challenges into a personal experiment—and lost 50 pounds in just seven months.
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  • Virtually travel 33 miles (53 km) in France
  • Set your own timeframe.
  • Earn a stunning medal upon completion.
  • Finish it by walking, running or cycling.

The Problem: Life Gets in the Way

Like many people, my weight struggles began in my twenties. In high school, I was always on the move, fit, and full of energy. But as life got busier, work more demanding, and stress harder to manage, my healthy habits took a backseat.

By the time I hit 25, my weight had climbed to 87 kilos. Between long hours, fast food, and no time to focus on myself, I was out of breath climbing stairs, avoiding mirrors, and constantly sucking in my stomach. My confidence was at an all-time low.

I knew I had to make a change—not just to lose weight, but to understand what was stopping me from creating lasting habits.

The Experiment: Putting Virtual Challenges to the Test

As Head of Funnel at The Conqueror, I knew our virtual challenges were designed to make fitness fun and engaging. But I wanted to see for myself: Could the small steps our users take every day really add up to big results?

Here’s how I approached the experiment:
  • I Chose a Challenge: I started with a walking challenge—something achievable but motivating. The goal was simple: walk enough to complete a virtual journey and earn my medal.
  • Park a little further to get in a few extra steps.
  • Or even just walk for 10 minutes around your neighborhood
These small changes snowball into BIG results. Before you know it, it gets easier. You find yourself doing more, and the best part? You don’t even realize when it’s happening.

What’s the secret to making fitness so fun?

  • Stunning finisher’s medal shipped upon completion
  • Virtual postcards along the journey
  • Ability to track your progress through an interactive map on mobile app
  • Street view of your virtual location
  • Personalized digital certificate of completion

Explore All Challenges HERE .

“Losing weight starts in the kitchen”

True, but did you know that walking reduces hunger hormones?



The more you move, the fewer cravings you’ll have. And you’ll find it easier to say yes to veggies and fruits.

Why?

Studies show that movement reduces Ghrelin – the hunger hormone – and increases Peptide YY (PYY), a gut hormone that suppresses hunger.

Even cooler? Getting active improves your body’s ability to regulate insulin.

What does that all mean?

The more you get active, the easier it is to make healthy choices—without even realizing it.

“No pain, no gain.” Bullsh*t.

Over 1 Million Conquerors prove otherwise

Losing weight doesn’t have to be hard. And it doesn’t have to be painful.

Getting active can be fun; we’ve seen it firsthand with over 1 million people.

This isn’t just about weight loss—it’s about rediscovering the joy of movement.

Ready to prove to yourself what’s possible?

Sign up now

Interested on trying to complete the Paris Virtual Challenge? Over 50,000 people have finished it so far. Sign Up Now .