Lands End to John O’Groats
Virtual Challenge

Go End to End With Us!

This is open to registrations from teams and individuals who want to take part in the largest virtual fitness challenge of its kind!

🛣️ Distance: 1023 miles

🏅Activities: Running, Cycling

🗺️ Location: Great Britain

Entry + Medal: $29.95

(Free Shipping)

Enter the Challenge

How this works

Step 1 - Enter a Challenge

Join a challenge that fits your goals and preferred activity (running, walking, cycling, swimming).

Once you register, we will send you an entry code.

Use the code to unlock the challenge inside our app. You're ready to go!

Step 2 - Be Active

Now comes the fun part - start conquering the challenge.

How you do it, is your choice: running, walking, cycling or swimming.

Autosync your progress through your smartwatch (Apple Watch, Fitbit) or through an activity tracking app (Strava, Runkeeper, Under Armor). If none are an option, you can also manually add each activity.

Once you progress through the challenge we will keep you motivated with

Step 3 - Collect Your Medal

Join a challenge that fits your goals and preferred activity (running, walking, cycling, swimming).

Once you register, we will send you an entry code.

Use the code to unlock the challenge inside our app. You're ready to go!

What Our Clients Say

Absolutely amazing. My husband and I are currently over half way down route 66. This challenge is so good and so much fun. We love getting the postcards and it really encourages us to do extra exercise to get further. I would highly recommend.

Marie G.

United Kingdom

Such a good motivator to get out and about. The knowledge that all my travel counts towards a medal has motivated me to leave the car at home and commute via bicycle more frequently. The medals are fantastic quality and very satisfying to achieve.

Claire S.

New Zealand

This has given me the motivation to up my exercise levels to ensure I’m moving more on a daily basis.

The medals are stunning and look even better in real life, very good value for money!

Steve B.

United Kingdom

Why We Have The Best Virtual Challenges

Access anywhere

Login on the web or through our 4+ star rated iPhone or Android mobile apps.

Team or solo

Get a group of friends or workmates together and share the load or take on the challenge by yourself.

Choose your own timeframe

Pick your start date and chose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

Multiple exercise types

Any distance based activity can count towards reaching the finish line. Do cartwheels if that’s your thing.

Unlock virtual postcards

Receive virtual postcards when you reach certain locations. Each postcard contains interesting information about the location.

* Join our social club to access this feature. See Q+A

Want to crush your fitness goals?

Enter the Challenge