Conquer The Length of the UK! Virtual Fitness Challenge

Think you can
  • Run
  • Cycle
  • Walk
  • Row
  • Swim
  • Treadmill

1,083 miles from

Make every mile count towards conquering the length of Britain.

End to End LEJOG Map
The Conqueror Virtual Challenge Device Graphic

Go End to End With Us!

The Lands End to John O’Groats Virtual Fitness Challenge is open to registrations from teams and individuals who want to take part in the largest virtual fitness challenge of its kind!

Each time you complete a distance based exercise activity such as running, walking, cycling etc you advance along the map from Lands End to John O’Groats.

The perfect tool for maintaining focus and motivation whether you are training for an event or just wanting to have fun while keeping fit!

Go solo or start a group and invite others to join you!

YOU vs.
  • YOURSELF
  • YOUR FRIENDS
  • THE CLOCK
  • THE WORLD!

See you on Streetview!

Check out your virtual surrounds on Google Streetview. See yourself and others on the map and directly on Google  Streetview.

Lands End to John O'Groats at Durdle Door
Fitness app icons

Connect your favourite apps

Sync with your favorite fitness tracker or log distances manually within the web/mobile app.

Currently we support: Fitbit, Strava, Map My Run and RunKeeper with more coming soon!

Legal Notices

Your Leaderboard, Your Way

View weekly, monthly and all time leaderboards.

Compare your progress against your team, those you follow or everyone.

Get Bling!

Celebrate your achievement with a stunning, limited edition LEJOG Virtual Challenge finishers medal.

Medals get mailed to you once you have completed the challenge and are guaranteed to stand out in your medal collection!

+ All This!

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Access anywhere

Login on the web or through our 4+ star rated iPhone or Android mobile apps.

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Team or solo

Get a group of friends or workmates together and share the load or take on the challenge by yourself.

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Choose your own timeframe

Pick your start date and chose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).
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Unlock virtual postcards

Receive Virtual postcardsvirtual postcards when you reach certain locations. Each postcard contains interesting information about the location.
* Join our social club to access this feature. See Q+A

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Multiple exercise types

Any distance based activity can count towards reaching the finish line. Do cartwheels if that’s your thing.

Event Highlights

Check out these places as you make your way up the U.K!

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    St Michael's Mount

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    Durdle Door

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    Stonehenge

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    Sherwood Forest

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    Edinburgh Castle

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    Loch Ness

Event Stages

Swing by these locations on your way north

Stage 1 – Lands End to Stonehenge

  • Lands End

  • The Merry Maidens

  • St Michaels Mount

  • The Eden Project

  • Plymouth Hoe + Smeatons Tower

  • Durdle Door

  • Bournemouth

  • Christchurch

  • Salisbury Cathedral

  • Stonehenge

Stage 2 – Stonehenge to Sherwood Forest

  • University of Oxford + Natural History Museum

  • J. R. R. Tolkien’s House

  • Holy Trinity Church – Stratford-upon-Avon

  • Shakespeare’s birthplace

  • Coventry

  • Leicester

  • Nottingham

  • Sherwood Forest

Stage 3 – Sherwood Forest to Edinburgh

  • Sheffield

  • Peak District National Park

  • Yorkshire Dales National Park

  • Hadrians Wall

  • Edinburgh Castle

  • The Royal Mile

Stage 4 – Edinburgh to Loch Ness

  • Forth Bridge

  • Loch Leven Castle

  • Loch Ness

Stage 5 – Loch Ness to John O’Groats

  • Inverness

  • Dunrobin Castle

  • Castle Sinclaire Girnigoe

  • John O’Groats

+ STAGE 1

Stage 1 – Lands End to Stonehenge

  • Lands End

  • The Merry Maidens

  • St Michaels Mount

  • The Eden Project

  • Plymouth Hoe + Smeatons Tower

  • Durdle Door

  • Bournemouth

  • Christchurch

  • Salisbury Cathedral

  • Stonehenge

+ STAGE 2

Stage 2 – Stonehenge to Sherwood Forest

  • University of Oxford + Natural History Museum

  • J. R. R. Tolkien’s House

  • Holy Trinity Church – Stratford-upon-Avon

  • Shakespeare’s birthplace

  • Coventry

  • Leicester

  • Nottingham

  • Sherwood Forest

+ STAGE 3

Stage 3 – Sherwood Forest to Edinburgh

  • Sheffield

  • Peak District National Park

  • Yorkshire Dales National Park

  • Hadrians Wall

  • Edinburgh Castle

  • The Royal Mile

+ STAGE 4

Stage 4 – Edinburgh to Loch Ness

  • Forth Bridge

  • Loch Leven Castle

  • Loch Ness

+ STAGE 5

Stage 5 – Loch Ness to John O’Groats

  • Inverness

  • Dunrobin Castle

  • Castle Sinclaire Girnigoe

  • John O’Groats

Your Pathway To Fitness

Fitness challenge

What’s It Going To Take?

Enter as an individual or in team. Choose a completion timeframe that suits you best. You can change this at any time.

Number of people in team

Choose a completion timeframe

90.3 miles per person, per week.

COMPLETION DATE: 15 December 2017

Hint: 10,000 “steps” is equal to around 5 miles (8km)

Anything is possible

Q + A

We thought you might have some questions! Hopefully we have answered them below.

Still have more questions? Click here to contact us.

You can log distances using two methods

  1. Manually – Either on the web or via our iPhone and Andriod apps. Select your exercise type, add a distance and boom, you’re done.
  2. Automatically – Via the range of apps and devices that we connect with. Currently these are – Fitbit, Strava, Map My Run, Map My Ride, Map My Walk, Runkeeper.

We do have a number of ways that we can detect cheaters, however we do realise that no matter what we do or how we structure it people are always going to be able to cheat if that’s what they want to do. E.g. Put their Fitbit on their dog!

There are no prizes for first place.

If someone wants to cheat then they are only really cheating themselves and wasting their money.

The full distance of the Lands End to John O’Groats Virtual Challenge is 1083.8 miles.

The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size. Use our handy calculator above to work out what it’s going to take!

The course takes you through a number of iconic locations instead of just going along the highways.

If you join The Conqueror Social Club then you will receive the following benefits

1. Personalised virtual postcards – You’ll receive these when you reach certain landmarks.

TC Multiple Postcards2-min
2. Double entry into the prize draws.

Joining The Conqueror Social Club is free and easy. Just tick the box when you sign up.

To receive the benefits, all you have to do is complete any 3 tasks out of the list of options.

Examples of Social Club tasks are

  • Join our event on Facebook
  • Share one of our event Facebook/Twitter posts
  • Like our Facebook page
  • Comment on one of our event posts on Facebook
  • Do a status update on Facebook mentioning that you are entering the event
  • Add a signature to your forum profile to show you are entering the event

These tasks must be completed between August 23 2016 and October 15 2016 to be eligible.

You can start this fitness challenge any time. Registrations are open now so feel free to sign up and make a start!

Yes – You can log your distances to more than one mission at a time, including this event.

This is a new feature on the My Virtual Mission platform.

Yes – You can log any distance based exercise that you do. The common ones that we have icons for are:

Running (indoor and outdoor)
Cycling (indoor and outdoor)
Rowing
Walking
Skiing
Swimming
Eliptical
Wheelchair

All others can be logged to the “other” category.

You can also convert other exercises such as sports that you play or going to the gym etc into distances. We can provide information on some ways to do this.

You get to choose how many weeks you want to aim to complete the challenge.

You/your team can change this goal as many times as you like during the event.

Teams are a fun way to take part in the event.

Basically you share the distance with the other people in your team.

Your team will have your very own team icon on the map.

Each time a team member posts a distance your team icon will advance up the map.

Your team will also be represented on the leaderboard.

You (as in you personally) will also be able to see information about your own achievements and rankings separate from the team.

The distance doesn’t have to be divided evenly among team member. You can team up with guru athletes and people just starting out!

So hustle up your friends or workmates and join the fun!

Absolutely!

What a great way to discover the UK if you don’t live here and/or have never been here.

We warmly welcome registrations from outside of the UK and have heavily subsidised delivery costs of medals and t-shirts to international entrants. (£9 flat rate international delivery)

The event is powered by My Virtual Mission who have been delivering map based fitness challenges for groups and individuals since 2013.

When you sign up for the challenge you will automatically be set up with a My Virtual Mission account where you can log in and access the event.

You also receive 12 months of My Virtual Mission premium when you sign up so you can set up your own challenges if you want.

There are 3 registration options to choose from.

You can view the event pricing on the registration page.

Lands End to John O’Groats Virtual Challenge

CHALLENGER

Entry + Medal
$35 | £30

Entry into the challenge

Stunning finishers medal

Free global shipping on the medal!

6 months upgrade to My Virtual Mission Premium (Usually $9/£7)

Enter solo or as a team

Digital certificate of completion

☆Earn Free Stuff☆

Get rewarded for helping spread the word about our virtual fitness challenge series.

Here’s how it works
Simply get 2 people to register using your unique referral code and you’ll get free entry + medal into your next Conqueror Virtual Fitness Challenge!
(i.e. The next one you enter after this challenge).

Your 2 referrals can either be on your team or solo and it doesn’t matter what registration option they choose (they can also take advantage of this offer!).

So who do you know who might also be keen to take part in this fitness challenge?

Thank you to our supporters

UK Sports Chat logo
The Running Bug logo
The cycling bug logo
UKRunChat Logo
My Virtual Mission Logo
Campfire Logo
Action PR logo
OmniNet Logo

Do you have an endurance sports audience? We’d love to talk with you about becoming a partner in our virtual event series. Click here to find out more.