Go End to End With Us!

The 1083 mile Lands End to John O’Groats Virtual Fitness Challenge is open to registrations from teams and individuals who want to take part in the largest virtual fitness challenge of its kind!

Each time you complete a distance based exercise activity such as running, walking, cycling etc you advance along the map from Lands End to John O’Groats.

The perfect tool for maintaining focus and motivation whether you are training for an event or just wanting to have fun while keeping fit!

Go solo or start a group and invite others to join you!


See you on Street View!

Check out your virtual surrounds on Google Street View. See yourself and others on the map and directly on Google Street View.

Connect your favourite apps

Sync with your favorite fitness tracker or log distances manually within the web/mobile app.

Currently we support: Apple Watch, Apple Health, Fitbit, Strava, Map My Run/Ride and RunKeeper with more coming soon!

Your Leaderboard, Your Way

View weekly, monthly and all time leaderboards.

Compare your progress against your team, those you follow or everyone.

Get Bling!

Celebrate your achievement with a stunning, limited edition LEJOG Virtual Challenge finishers medal.

Medals get mailed to you once you have completed the challenge and are guaranteed to stand out in your medal collection!

+ All This!

Access anywhere

Login on the web or through our 4+ star rated iPhone or Android mobile apps.

Team or solo

Get a group of friends or workmates together and share the load or take on the challenge by yourself.

Choose your own timeframe

Pick your start date and chose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

Multiple exercise types

Any distance based activity can count towards reaching the finish line. Do cartwheels if that’s your thing.

Unlock virtual postcards

Receive virtual postcards when you reach certain locations. Each postcard contains interesting information about the location.

* Join our social club to access this feature. See Q+A

Event Highlights

Check out these places as you make your way from Lands End to John O’Groats + 18 other iconic landmarks!

St Michael's Mount

Durdle Door


Sherwood Forest

Edinburgh Castle

Loch Ness

Your Pathway To Fitness

Not your average t-shirt range!

Take your pick from two designs in men’s and women’s styles, a huge color range and sizes XS-4XL. Shipped to you once you begin your challenge.
(Select your apparel after purchasing the medal + apparel option)

Women’s Tank

1 design | 11 colors | XS-XL

Men’s Tank

1 design | 4 colors | XS-XL

Women’s T-Shirt

2 designs | 12 colors | S-2XL

Men’s T-Shirt

2 designs | 10 colors | XS-4XL

What’s It Going To Take?

Enter as an individual or in team. Choose a completion timeframe that suits you best. You can change this at any time.

Number of people in team

Choose a completion timeframe

1083 miles equals

90.3 miles per person, per week.

COMPLETION DATE: 6 February 2020

Hint: 10,000 “steps” is equal to around 5 miles (8km)

Enter The Lands End to John O'Groats Virtual Challenge

Entry + Medal

US $29.95 | UK £24.95 | €28.95

Entry into the challenge

Enter solo or as a team

Track on our award winning web or mobile app

Stunning finishers medal

Personalized digital certificate of completion

Medal dispatched on completion

Free global shipping on the medal

You’ll love it!

Entry + Medal + Apparel

US $59.95 | UK £49.95 | €57.95

All of Entry + Medal

Choose any t-shirt or tank top

2 LEJOG designs

Over 10 colors

Men’s and women’s styles

Sizes XS – 4XL

Dispatched within 2-4 days

Free shipping on medal and apparel
* You can select your apparel anytime after purchase

Be Part of The Action!

Thank you to our supporters

Virtually anything is possible

Q + A

We thought you might have some questions! Hopefully we have answered them below.
Still have more questions? Click here to contact us.

How do I log distances?

You can log distances using two methods

  1. Manually – Either on the web or via our iPhone and Andriod apps. Select your exercise type, add a distance and boom, you’re done.
  2. Automatically – Via the range of apps and devices that we connect with. Currently we support: Apple Watch, Apple Health, Fitbit, Strava, Map My Run, Map My Ride, Map My Walk, Runkeeper.
What's stopping someone from cheating?

We do have a number of ways that we can detect cheaters, however we do realise that no matter what we do or how we structure it people are always going to be able to cheat if that’s what they want to do. E.g. Put their Fitbit on their dog!

There are no prizes for first place.

If someone wants to cheat then they are only really cheating themselves and wasting their money.

How long does it takes to complete the full distance?

The full distance of the Lands End to John O’Groats Virtual Challenge is 1083.8 miles.

The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size. Use our handy calculator above to work out what it’s going to take!

The course takes you through a number of iconic locations instead of just going along the highways.

What is The Conqueror Social Club?

If you join The Conqueror Social Club then you will receive the following benefits:

1. Personalised virtual postcards – You’ll receive these when you reach certain landmarks.

2. Double entry into the prize draws.

Joining The Conqueror Social Club is free and easy. Just tick the box when you sign up.

To receive the benefits, all you have to do is complete any 3 tasks out of the list of options.

Examples of Social Club tasks are

  • Join our event on Facebook
  • Share one of our event Facebook/Twitter posts
  • Like our Facebook page
  • Comment on one of our event posts on Facebook
  • Do a status update on Facebook mentioning that you are entering the event
  • Add a signature to your forum profile to show you are entering the event

These tasks must be completed between August 23 2016 and October 15 2016 to be eligible.

When can I register for the challenge?

You can start this fitness challenge any time. Registrations are open now so feel free to sign up and make a start!

I'm already on a mission. Can I log distances to this challenge also?

Yes – You can log your distances to more than one mission at a time, including this event.

This is a new feature on the My Virtual Mission platform.

Can I log multiple exercise types?

Yes – You can log any distance based exercise that you do. The common ones that we have icons for are:

Running (indoor and outdoor)
Cycling (indoor and outdoor)

All others can be logged to the “other” category.

You can also convert other exercises such as sports that you play or going to the gym etc into distances. We can provide information on some ways to do this.

How long does the challenge go for?

You get to choose how many weeks you want to aim to complete the challenge.

You/your team can change this goal as many times as you like during the event.

How does team work?

Teams are a fun way to take part in the event.

Basically you share the distance with the other people in your team.

Your team will have your very own team icon on the map.

Each time a team member posts a distance your team icon will advance up the map.

Your team will also be represented on the leaderboard.

You (as in you personally) will also be able to see information about your own achievements and rankings separate from the team.

The distance doesn’t have to be divided evenly among team member. You can team up with guru athletes and people just starting out!

So hustle up your friends or workmates and join the fun!

Can I enter from outside of the UK?

What a great way to discover the UK if you don’t live here and/or have never been here.
We warmly welcome registrations from outside of the UK and have heavily subsidised delivery costs of medals and t-shirts to international entrants. (£9 flat rate international delivery)

How do I access the challenge once I've signed up?

The challenge is powered by My Virtual Mission who have been delivering map based fitness challenges for groups and individuals since 2013.
When you sign up for the challenge you will automatically be set up with a My Virtual Mission account where you can log in and access the event.

How much does it cost to enter?

There are 3 registration options to choose from.
You can view the event pricing on pricing page.


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