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THE LORD OF THE RINGS Virtual Challenges

Kick off your next adventure with THE LORD OF THE RINGS Virtual Challenges!

Want to embark on this incredibly motivating journey?

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THE LORD OF THE RINGS Virtual Challenges

THE LORD OF THE RINGS Virtual Challenges are out of stock.

Turns out, they were so popular they just flew off our virtual shelves.

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The Shire Virtual Challenge

medal highlight

Pursued by the Nazgûl, Frodo Baggins and Samwise Gamgee flee Hobbiton bearing the One Ring, heading to the village of Bree, where Gandalf awaits.

Follow Frodo and Sam’s path down the 145mi (233km) route crossing The Shire and going farther from home than they’ve ever been.

Each time you complete a distance-based exercise such as running, walking, cycling, swimming, etc. you advance along the map of Middle-earth.

Go solo or create your own fellowship and help each other stay motivated!

Start your fitness journey with The Shire Virtual Challenge today and earn a stunning medal!

Sign Up

Earn the stunning The Shire Medal

Celebrate your achievement with a stunning medal that depicts the immediately recognizable Frodo Baggins’ home, the starting point of the journey.

The medal gets mailed to you once you have completed the challenge. A surprise awaits you sealed inside an envelope at the back of the medal. “Keep it secret, keep it safe” — you will need it once in Mordor.

"One does not simply walk into Mordor"

You can only arrive at Mount Doom by having the courage to complete each of the five challenges in sequential order. Only those with the determination and bravery to see the journey through to its end will be able to claim the final medal.

Once you complete the previous challenge, you'll be able to start the next one.

Experience the journey with Stories and Postcards

As you progress through the challenge, you'll unlock Postcards and Stories when you reach certain milestones.

The Stories are inspired by the narrative of the film trilogy with handpicked images and captions that add rich contextual information.

Each Postcard comes with challenge-specific artwork designs and exciting information highlighting key locations.

Virtually Travel from The Shire to Mordor

To make the story that much more immersive, we designed the Middle-earth map from scratch based on THE LORD OF THE RINGS film trilogy.

Every time you add a workout, you advance on your way to Mordor.

Watching your virtual avatar move from one side of the world to another will make your fitness progress that much more tangible.

Track your progress in Middle-earth

You can track all your miles (or kilometers) across Middle-earth directly in our mobile iOS and Android apps.

You can enter an activity into the app manually by entering its distance or by syncing your activities from your favorite fitness tracker or smartwatch.

Pick a cause

We will plant a tree or stop 10 plastic bottles from entering the ocean for every 20% of each challenge you complete.

There’s no extra work or cost for you — just make sure you keep exercising!

By the end of each challenge, you will have planted 5 trees or have stopped 50 plastic bottles from entering the ocean. Imagine what we can achieve as a community!

So far, we have planted 6,798,213 trees and stopped 11,968,740 bottles of ocean plastic.

Gather your fellowship

Want to rack up mileage faster? Now it’s easier than ever through the fellowship feature.

Grab the helm and create a fellowship that will keep you accountable and help you through your Middle-earth journey.

The number of members in a fellowship is unlimited, so gather as many brave heroes as you want.

Virtual challenge, real community

Fighting Sauron or getting active requires a great deal of motivation and encouragement from others.

Our private Facebook group can offer you exactly that. Every day 140,000 people from all over the world inspire and encourage each other to keep crushing their fitness goals.

Collect the five medals

The Shire Virtual Challenge is part of our epic THE LORD OF THE RINGS Virtual Challenge Series.

The quest is to bring the One Ring to Mordor and destroy it in the fires of Mount Doom.

Each of the five Virtual Challenges rewards you with an amazing medal, based on the route traveled by Frodo and Sam.

Carry the One Ring across the journey

The five challenges follow the path of the Ring-bearer from The Shire all the way to the fire of Mount Doom, defying Sauron’s growing power.

In the envelope found on the first medal, The Shire, you’ll find the One Ring, and by the end, you must destroy it for the sake of all in Middle-earth.

How? “The task was appointed to you. And if you do not find a way, no one will”.

+ All This!

access anywhere

Access anywhere

Log and see your progress on our iPhone and Android mobile app.

team or solo

Fellowship or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

choose timeframe

Choose your own timeframe

Pick your start date and choose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

exercise types

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Discover our exclusive THE LORD OF THE RINGS T-shirt range!

Take your pick and shine like Mithril with our designs! Wear them on your next THE LORD OF THE RINGS film trilogy marathon or when you go for a run. Shipped to you once you begin your challenge.

Woman’s T-shirt

1 design | Black | S-2XL

apparel

Man’s T-shirt

1 design | Black | S-2XL

apparel

Unisex Tanktop

1 design | Black | S-2XL

apparel
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Sign up and start your journey!

Get the whole journey

THE LORD OF THE RINGS Bundle

US $249.95 | UK £199.95 | €224.95

US $199.99 | UK £159.95 | €179.95

5x Challenge Entries
5 Stunning finisher’s medals
Virtually travel from The Shire to Mordor
Get 467 stories and 53 postcards
Plant 25 real trees or stop 250 plastic bottles from entering the ocean
5x Digital certificates of completion
Medals dispatched on completion

Sign Up Now

Get one challenge at a time

1x THE LORD OF THE RINGS Challenge

US $49.99 | UK £39.99 | €44.99

1x Challenge Entry
Stunning finisher’s medal
Virtually travel through Middle-earth
Get 20+ stories and 6+ postcards
Plant 5 real trees or stop 50 plastic bottles from entering the ocean
1x Digital certificate of completion
Medal dispatched on completion

Sign Up Now

See the entire THE LORD OF THE RINGS Virtual Challenge Series

Frequently Asked Questions

You've got questions, we've got answers - let's do this!

How do I access the challenge once I've signed up?

The best way to enjoy our Conqueror Challenges is through our mobile app "The Conqueror Challenges" which can be downloaded through the App Store or Google Play.

You will be asked to create an account in the App. Once you have logged in, you'll need to enter the join code that was emailed to you after purchase in the “ENTER THE JOIN CODE” section.

How long do the challenges go for?

Same as the usual challenges, whether you have acquired one challenge or the entire bundle, you get to choose how many weeks in which you want to aim to complete the challenges.

Be it 1 week or 18 months, you can easily change your goal at any time in case you wish to extend or shorten the period.

What is a fellowship and how does it work?

A fellowship is a team of people who are sharing a common quest. Joining or creating a fellowship will help you rack up the mileage faster. The fellowship can be easily continued through all the challenges.

**Each member of the fellowship is required to purchase their own entry into the challenge. Each of them will receive their own medal at the end.**

Basically you share the distance with the other people in your team. Each time a team member posts a distance your team icon will advance along the map. You will also be able to see information about your own achievements and rankings separate from the team.

Can I log multiple exercise types?

Yes - You can log any distance based exercise that you do. The common ones that we have icons for are: Running (indoor and outdoor), Cycling (indoor and outdoor), Rowing, Walking, Skiing, Swimming, Elliptical, Wheelchair. All others can be logged in the “other” category. You can also convert other exercises, such as sports that you play or going to the gym into distances. We can provide information on some ways to do this.

What's stopping someone from cheating?

We do have a number of ways that we can detect cheaters, however we do realise that no matter what we do or how we structure it, people are always going to be able to cheat if that’s what they want to do.

What is a Challenge Mode?

When starting your journey, for certain challenges , you will have the possibility to choose between Story Mode and Long mode.

While the Story Mode is recommended for those travelling by foot, the Long Mode is recommended for those who choose to cycle through Middle-earth.


Being in the Story Mode you have the opportunity to experience the journey of Frodo and Sam while focusing on the most eventful parts of their journey. The Long mode has the same amount of content as Story mode, but with longer distances to suit cyclists.

How do I enter a distance towards the challenge?

You can log distances using two methods:
1) Manually - On our The Conqueror Challenges app, both on iPhone and Android. Select your exercise type, add a distance and you’re done. You can add a screenshot of your tracker if you wish but it is not required.

2) Automatically – Via the range of apps and devices that we connect with. Currently, we support: Apple Watch, Apple Health, Garmin, Fitbit, Adidas Running, Strava, Map My Run, Map My Ride, Map My Walk, Runkeeper, Google Fit.

How long does it take to complete the full distance?

The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size. You can set your own time-frame goal from 1 week to 18 months to complete each challenge. This goal can be easily changed at any time if you want to extend or shorten it.

What types of exercise count?

Same with the usual challenges, you can log most types of distance based exercise, such as running, walking, cycling, swimming, rowing etc. For other non distance based exercises such as yoga or cross fit, we have a handy conversion chart that converts time doing these activities into distance equivalents.

From which countries do you accept entries?

We warmly welcome entries from all over the world and we offer global shipping on medals and apparel. On average we have people from over 80 countries from around the world enter our challenges each month! Join our global community of virtual fitness enthusiasts!

Do THE LORD OF THE RINGS Virtual Challenges cover the books or the movies?

All 5 virtual challenges were designed based on THE LORD OF THE RINGS film trilogy and they focus solely on Frodo and Sam’s journey.

What does it mean that THE LORD OF THE RINGS challenges are locked?

The challenges must be completed in sequential order, hence you can start the next challenge only after you complete at least 90% of the previous one. Only those with the determination and bravery to see the journey through to its end will be able to claim the final medal.

You can either acquire one THE LORD OF THE RINGS challenge or the entire bundle of 5 but keep in mind that they can only be completed in sequential order.