THE LORD OF THE RINGS Virtual Challenges are HERE

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Hadrian's Wall Virtual Challenge

The Hadrian’s Wall Virtual Challenge takes you 90mi (145km) along the historic Hadrian’s Wall path across the north of England.

Each time you complete a distance-based exercise such as running, walking, cycling, swimming, etc, you advance along the map of Hadrian’s Wall.

Go solo or use our private community to start a group and help each other stay motivated!

Start your fitness journey with the Hadrian’s Wall Virtual Challenge today and earn a stunning medal!

Sign Up


Earn the stunning Hadrian’s Wall medal

Celebrate your achievement with a stunning, limited edition Hadrian’s Wall Virtual Challenge finisher's medal.

The Medal gets mailed to you once you have completed the challenge. This one is guaranteed to stand out in your medal collection!

Virtually Travel the Hadrian’s Wall

Our mobile app will map your progress on a virtual 90mi (145km) route on Hadrian’s Wall. Every time you add a workout, you also advance on the map.

Not only can you see your avatar and others on the map, but you can also explore your virtual surroundings on Street View as you go along Hadrian’s Wall.

Unlock Virtual Postcards

Receive custom virtual postcards when you reach certain milestones.

Each postcard contains interesting information about the location. 6 postcards are waiting for you along Hadrian’s Wall.

Track your Progress

You can track all your miles (or kilometres) directly into our mobile iOS and Android apps.

You can enter an activity into the app either by manually entering its distance or by syncing your activities from your favorite fitness tracker or smartwatch.

Plant Real Trees or Stop Plastic Bottles from Entering the Ocean as You Advance

We will donate toward planting a tree or stopping 10 bottles from entering the ocean for every 20% of the challenge you complete. There’s no extra work or cost for you — just make sure you keep exercising!

By the end of the challenge, you will have planted 5 trees or have stopped 50 bottles from entering the ocean. Imagine what we can achieve as a community!

So far, we have planted 6,430,651 trees and stopped 9,759,690 bottles of ocean plastic.

Find positive accountability

Each participant gets access to our private Facebook group. Words cannot describe how awesome our community is — seriously they can't.

People from all over the world will encourage you, share their stories, wins and losses with you, and make you feel part of our tribe. Once you've signed up we will send you an invitation link.

+ All This

Access anywhere

Log and see your progress on our iPhone and Android mobile app.

Team or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

Choose your own timeframe

Pick your start date and choose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Not your average t-shirt range!

Take your pick from two designs in men’s and women’s styles, a huge color range and sizes XS-4XL. Shipped to you once you begin your challenge.

Women’s T-Shirt

2 designs | 12 colors | S-2XL


Men's T-Shirt

2 designs | 10 colors | XS-4XL


Unisex Tank

1 design | 11 colors | XS-XL


Enter the Hadrian's Wall Virtual Challenge

Entry + Medal

US $29.95 | UK £24.95 | €28.95

US $29.95 | UK £24.95 | €28.95

Entry into the challenge
Stunning finisher's medal
Virtual postcards along the way
Plant 5 real trees / Recover 50 plastic bottles from the Ocean
Track progress on our mobile app
Street View of your virtual location
Digital certificate of completion
Medal dispatched on completion

Sign Up Now

Entry + Medal + Apparel

US $59.95 | UK £49.95 | €57.95

US $59.95 | UK £49.95 | €57.95

All of Entry + Medal
Choose any t-shirt or tank top
2 Hadrian's Wall designs
Over 10 Colors
Men’s and women’s styles
Sizes XS – 4XL
Free global shipping on apparel

Sign Up Now

Our participants rate us 4.8 out of 5 stars based on 450+ reviews!

Fabrizio C. 11/11/2019

Absolutely love it! great concept to keep people healthy and in shape for people with busy lives. Comes with awesome medals to be proud of!

Donna W. 02/09/2020

I signed up for the Route 66 challenge back in Jan. It was done to keep me focused and getting out and about. I'm so close to the finish and have checked almost everyday to see where i was up to. Will be using this company again.

Susan F. 11/06/2018

Four family members have each completed 4 Challenges and have thoroughly enjoyed seeing who was 'winning' on a daily basis. We particularly enjoyed Lejog and seeing familiar places on Street view. We completed a couple of sections for real as they were so local to us. The medals are incredible. Two broken fitbits stopped play but we are hoping 'Santa' will remedy that so play can continue. An excellent idea!

Julie C. 12/27/2017

Completed a 800 mile plus mission across the UK in 2017. Have started a 1000 mile challenge from Boston to North Carolina. Great app to keep you motivated - you can choose where you want to go on your mission and even swim it.

Tina D. 01/16/2020

It's a fun way to keep training interesting as you upload your runs to the app and can look on street view to see where you are along the route. I did the Great Ocean Road challenge so it was nice imaging being in Aus for my runs when the UK weather was horrible ? Will definitely sign up for another soon!

Jeanine W. 11/11/2016

My boyfriend and I started using this app earlier this year and WE LOVE IT!! It is so much fun along with so motivating for the both of us. We love the map along the way and also watching the miles add up over time. Such a feeling of accomplishment. We feel fantastic too!!

Neil B. 12/14/2019

Who doesn’t love a bit of bling? I thought this would be the perfect accompaniment to go with my solo English Channel swimming certificate. I needed a bit of motivation to get me back into my training and up to speed after a short sabbatical from swimming. I couldn’t resist this lovely Conqueror the English Channel virtual challenge medal. On the back of the medal there’s a moulded octopus, I love octopuses ? so couldn’t resist.

Donna A. 07/09/2020

The stunning medal of high quality is amazing! I enjoyed seeing the virtual landscapes on Google Street view and the post cards were fun too. I had let my walking routine lapse and this program was just the motivation I needed! Wish I could give it more stars!

Mick N. 08/12/2020

Received my medal today and it is just beautiful. It arrived in a beautiful package and was excited to unwrap it and I wasn’t disappointed when I saw my reward medal. I’ve paid 3 or 4 times more nomination fees for the marathons and half marathons competed in and received far less. I’m signing up to do a couple more for certain now. It only took 3 weeks to get to me which was a surprise considering it had to come half way round the world to get here. I would highly recommend for anyone to sign up to do these missions. I’ve even convinced my family to join up and do them at their own pace. The support to any questions was very helpful and responded same day. Love it love it love it.

Michelle H. 11/09/2018

The medals are first rate, but the biggest motivation for me is the ability to track my progress along the route. I love it!

Simon M. 11/09/2019

Being able to see your progress on the map feature is a great motivator.

Sven T. 06/11/2020

Did the channel swim, amazing for motivation and increased my fitness level. Now doing the Colorado challenge, loving every bit of it.

Sheryl W. 11/15/2019

Doing the English Channel challenge with my nephew. Its been awesome! Great way to get motivated, fit, healthy and drop a bit of weight while having fun. Looking forward to our next challenge

Helen B. 07/01/2020

I've completed 2 missions so far, currently working my way through my third. Really enjoying it so far. It's a great motivator to keep me exercising every day. The medals are excellent quality and really make you feel that you've achieved something. They do take some time to arrive, but that's to be expected in the current climate. They're definitely worth waiting for though.

Sandra F. 01/01/2017

Totally enjoying these challenges has kept me busy through lockdown and will definitely be doing more.Medals are great and delivery time is really good. Lots of communication Great Company.

Katie G. 01/03/2019

This series is great. You go at your own pace and mileage but at the end of the day you receive an award for completing the chosen distance. The medals are good quality and a good incentive to get out there and keep going.

Emma L. T. 07/02/2020

Fantastic app and highly addictive! Now on my third ‘Mission’....I can’t get enough of them! It also helps that the medals you receive are of such excellent quality. If you need motivation to get outdoors and exercise (or you just like collecting gorgeous bling!), then you’ve come to the right place. I’ve never had any issues with the app, you can control what activity goes to what mission and everything uploads quickly with no fuss from my Garmin watch. The MVM Facebook community has so much positivity and encouragement from other members. I’ve never known such a friendly group of people, I really haven’t. In fact I can honestly say I’ve never read even one negative comment which is rare these days on social media. All round this is an excellent group to join. Keep up the great work Adam and the team

Alice M. 12/19/2018

Great motivational tool especially for those that exercise alone.

Emma G. 11/06/2018

Fantastic medals, brilliant to be able to see a map and where you are along the route with others.. and to do it in your time is even better. Great work.

Claire S. 03/09/2020

Such a good motivator to get out and about. The knowledge that all my travel counts towards a medal has motivated me to leave the car at home and commute via bicycle more frequently. The medals are fantastic quality and very satisfying to achieve.

Steve B. 11/09/2018

This has given me the motivation to up my exercise levels to ensure I’m moving more on a daily basis. The medals are stunning and look even better in real life, very good value for money! App is easy to use and syncs seamlessly with my Fitbit so progress is updated nightly. I love the real time map plotter do you can physically see the surroundings of where you are on the trial/challenge. Can’t wait for some new challenges... bring them on!!

Marrie G. 11/09/2018

Absolutely amazing. My husband and I are currently over half way down route 66. This challenge is so good and so much fun. We love getting the postcards and it really encourages us to do extra exercise to get further. I would highly recommend.

Paul H. 11/05/2018

I have completed two challenges with medals, English Channel and Hadrian's Wall. Currently doing Route 66. I would recommend the challenges available here because they have amazing detailed medals and everything is done on interactive maps so you can physically see your progress, which keeps the focus.

Darryn B. 07/01/2020

I completed my first challenge of 3 last week. These virtual challenges are especially motivating under the current pandemic environment. I received my medal quickly and I'm quite impressed with the excellent quality! I highly recommend others complete these challenges!

Tamara C. N. 07/30/2020

These virtual challenges are amazingly well put together. The linking of your progress with street view on many of the challenges really gives a great sense of progress and lets you discover new places during this challenging time when we can't travel. These challenges have really motivated me to get more movement in every day since app links easily to my watch to add distance covered during the day as well. My kids even wanted to do these after seeing the site and the app and they're now "rowing" the English channel!

Lisa K. 07/30/2020

HIGHLY ADDICTIVE!! So cool and motivational. I started when Corona made me a couch-potato and I wanted to up my game and get fitter. Now I started several challenge, got my first medals delivered and even motivated my sister to do A challenge with me. I wonder how many different challenges will be available over time. Can’t wait to continue my journeys

Traci A. 11/06/2018

Currently on my 5th Challenge, this time across New Zealand and loving it. Great motivator to keep moving forwards running, cycling, swimming, rowing etc and the bonus is you can see yourself on Google Streetview - oh, and the medals are seriously the best ever!

Adam J. 11/05/2018

By far the best virtual platform I've used, I've so far completed LEJOG, the Grand Canyon, Hadrians wall, and am currently solo running Route 66! the map feature is easy to use and great to track the progress you've made, I also found the digital postcards a great way to update my kids how I was doing with lejog after they entered me for fathers day. The ability to set my own timeline and track my progress against it, and the different distances make this by far the best value for money event I've taken part in virtually or physically. I would highly recommend the conquerer series to anyone looking for a highly motivational challenge.

Mwenda I. 11/22/2019

I've held the view for quite some time now that virtual running and virtual marathons are the future. As a lone runner in my part of the world, I can finally say I belong!! ?️

Loretta A. 11/09/2018

Never enjoyed being active as I much as I had doing the Lands End to John O'Groats challenge. The daily checks on the website became an addiction to see the visual progress and helped us finish the challenge earlier than we thought possible. Can't wait to do the next challenge.

Zoe V. 11/06/2018

Really easy to do, as it links to Fitbit and works away in the background. None of this remembering to update what you’ve done!! Love the virtual maps as well showing how far you are along the route, real motivation. Postcards along the way also help with the motivation, and also give you some interesting general knowledge of the route you are travelling. Well done guys, keep up the good work!

Douglas G. 11/09/2018

It's such a change from your average virtual medal, not only are the medals beautifully designed and made but they relate to the real world. Whether you end up swimming the English Channel, walking along Hadrian's Wall or Running the Grand Canyon the clever little app allows you to see where you would be, what it looks like (using Google Street View) and even track against your intended goal. Unlike most virtual runs (5K, 10K, Marathon, etc.) these challenges are exactly that, something that doesn't require you to be speedy, but rewards dedication and helps to keep you motivated to keep going out and doing those miles. Currently on my third challenge and already know which will be my 4th.

Heather G. 11/06/2018

Been a great way to keep me going each time I want to quit or take a break! Virtual postcards are awesome and the whole family has been following my mission.

Julie D. 11/09/2018

Great fun to track your progress along the map. Links to Google Streetview give you the views along the route. Like the postcards arriving into my inbox from the places I have visited. It really encourages you to get out and exercise to not only beat your own expected progress but also those around you.

Annais R. 12/21/2020

Fantastic experience! Very motivating, beautiful designs!

Frequently Asked Questions

You’ve got questions, we’ve got answers - let’s do this!

How do I enter a distance towards the challenge?

You can log distances using two methods:

1) Manually - Either on the web or via our iPhone and Android apps. Select your exercise type, add a distance and boom, you’re done. You can add a screenshot of your tracker if you wish but it is not required.

2) Automatically – Via the range of apps and devices that we connect with. Currently we support: Apple Watch, Apple Health, Garmin, Fitbit, adidas Running, Map My Run, Map My Ride, Map My Walk, Runkeeper.

What’s stopping someone from cheating?

We do have a number of ways that we can detect cheaters, however we do realise that no matter what we do or how we structure it people are always going to be able to cheat if that’s what they want to do. E.g. Put their Fitbit on their dog!

There are no prizes for first place.

If someone wants to cheat then they are only really cheating themselves and wasting their money.

How long does it takes to complete the full distance?

The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size.

You can set your own timeframe goal from 1 week to 18 months to complete each challenge. This goal can be easily changed at any time if you want to extend or shorten it.

When can I register for the challenge?

You can start this fitness challenge any time and from any location around the world. Registrations are open now so feel free to sign up and make a start.

We’ve made it as flexible as possible so you can backdate your start date to whatever date you want as long as it’s after the date we launched the challenge.

Can I enter multiple challenges at once?

Yes - You can enter as many challenges as you like and post your distances to each of the challenges.

You can either post all your distances to all of your challenges or you can decide what types of distances go to which challenges. e.g. you might want to send your walking distances to one challenge and your cycling or swimming distances to another challenge. It’s completetely up to you.

What types of exercise count?

You can log most types of distance based exercise such as running, walking, cycling, swimming, rowing etc. For other non distance based exercise such as yoga or cross fit, we have a handy conversion chart that converts time doing these activities into distance equivalents that you can use.

Can I log multiple exercise types?

Yes - You can log any distance based exercise that you do. The common ones that we have icons for are:

Running (indoor and outdoor)
Cycling (indoor and outdoor)

All others can be logged to the “other” category.

You can also convert other exercises such as sports that you play or going to the gym etc into distances. We can provide information on some ways to do this.

How long does the challenge go for?

You get to choose how many weeks you want to aim to complete the challenge from 1 week to 18 months. This goal can be easily changed at any time if you want to extend or shorten it.

And you can change this goal as many times as you like during the event.

How do teams work?

Teams are a fun way to take part in The Conqueror Virtual Fitness Challenges.

**Note that each team member is required to purchase their own entry into the challenge. Each team member will receive their own medal at the end**

Basically you share the distance with the other people in your team.

Your team will have your very own team icon on the map.

Each time a team member posts a distance your team icon will advance up the map.

Your team will also be represented on the leaderboard.

You (as in you personally) will also be able to see information about your own achievements and rankings separate from the team.

The distance doesn’t have to be divided evenly among team member. You can team up with guru athletes and people just starting out!

So hustle up your friends or workmates and join the fun!

Which countries do you accept entries from?

We warmly welcome entries from all over the world and we offer global shipping on medals and apparel.

On average we have people from over 80 countries from around the world enter our challenges each month!

Join our global community of virtual fitness enthusiasts!

How do I access the challenge once I’ve signed up?

The best way to enjoy our Conqueror Challenges is through our mobile app "The Conqueror Challenges" that can be downloaded at through the App Store or Google Play. You can also access the Challenges through our My Virtual Mission Website.

You will be asked to create an account on either the App or Website and this login can be used on either platform.

Once you have logged in you’ll click "ENTER JOIN CODE" and enter the join code that was emailed to you when you purchased.

How much does it cost to enter?

Please view the pricing on the pricing table above.