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IT™ Virtual Challenge
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Follow the Losers’ Club’s journey as they uncover Derry’s dark history, descend into the sewers, and confront Pennywise, where everyone floats.
Survive the journey. Earn a wicked IT™ medal.
Challenge Starts October 16th
Earn a Chilling Medal
Face the fear & claim your reward
Pennywise’s grin slides open to unleash the Deadlights, his true otherworldly form.
The medal hangs on a red balloon ribbon and arrives in a custom collector’s box that feels like it’s been pulled from the sewers of Derry.
Can you spot the Losers’ Club mark on the back?
Virtually travel beneath Derry
Each step takes you closer to Pennywise’s lair
The app tracks your progress, and every time you add a workout, you’ll advance across a virtual map through the sewers.
Collect All 7 Losers’ Club Cards
And discover their fears
As you make your way through the challenge, you’ll collect seven exclusive cards, one for each of the kids who stood up to Pennywise.
Complete the set, and you’ll know the Losers’ Club like you were one of them.
Unlock Virtual Postcards
Crack Georgie’s disappearance
Track your progress through Derry
While you explore the sewers
You can log your progress by: adding the distance yourself or syncing your fitness tracker/smartwatch.
The best part? Any activity counts. Our app auto-converts everything from yoga to weightlifting to gardening into distances.
Help the Earth with IT™
Just pick the cause you’re passionate about
By the end, you’ll have planted 5 trees or stopped 50 bottles.
So far, we have planted over 7 million trees and stopped 14 million plastic bottles from reaching the ocean.
No One Floats Alone
Virtual Challenge, Real Community
As a member, you’ll also unlock exclusive contests, giveaways, and surprises you won’t find anywhere else.
People from all over the world will encourage you, share their stories, wins, and losses with you, and welcome you to the tribe. Once you've signed, you’ll get an invitation link.
SAVE 20% OFF
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x1 Entry + Premium Medal
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Access to private Facebook group
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12 Virtual Postcards
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Plant 5 Real Trees
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7 Losers Club Collectibles
Sign Up Now
+ All This!
Access anywhere
Log and see your progress on our iPhone and Android mobile app.
Team or solo
Get a group of friends or workmates together and share the load, or take on the challenge by yourself.
Choose your own timeframe
Pick your start date and choose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).
Multiple exercise types
Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.
Frequently Asked Questions
You've got questions, we've got answers - let's do this!
From which countries do you accept entries?
We welcome entries from all over the world* and we offer global shipping on medals and apparel. On average we have people from over 80 countries from around the world enter our challenges each month!
*There are a few countries where we currently face delivery restrictions due to various international regulations and operational challenges. These include Belarus, Central African Republic, Cuba, Democratic Republic of the Congo, Eritrea, Guinea-Bissau, Iran, Iraq, Libya, Lebanon, Mali, Myanmar (Burma), North Korea (Democratic People's Republic of Korea), Russia, Somalia, Syria, South Sudan, Sudan, Yemen.
How long do the challenges go for?
You get to choose the time frame in which you complete your Challenge, from 1 week to 24 months. This goal can be easily changed anytime if you want to shorten it or extend it (within the 24-month limit).
You can change this goal as many times as you like during the event.
How do I access the challenge once I’ve signed up?
The best way to enjoy our Conqueror Challenges is through our mobile app "The Conqueror Challenges" which can be downloaded through the App Store or Google Play.
You will be asked to create an account on either the App or Website and this login can be used on either platform. Once you have logged in, you'll click "ENTER JOIN CODE" and enter the join code that was emailed to you when you purchased.
How do I enter a distance towards the challenge?
You can log distances using two methods:
1) Manually - On our The Conqueror Challenges app, both on iPhone and Android. Select your exercise type, add a distance and you’re done. You can add a screenshot of your tracker if you wish but it is not required.
2) Automatically – Via the range of apps and devices that we connect with. Currently, we support: Apple Watch, Apple Health, Garmin, Fitbit, Adidas Running, Strava, Map My Run, Map My Ride, Map My Walk, Runkeeper, and Google Fit.
How long does it take to complete the full distance?
The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type, and team size.
You can set your own time-frame goal from 1 week to 24 months to complete each challenge. This goal can be easily changed at any time if you want to shorten or extend it (within the 24-month limit).
Do join codes expire?
Yes, the join codes do have an expiration date. Licensed challenges expire either when the license contract expires or 2 years after the purchase date. This is important to remember when purchasing bundles.
What types of exercise count? Can I log multiple exercise types?
Same with the usual challenges, you can log most types of distance-based exercise, such as running, walking, cycling, swimming, rowing, etc. For other non-distance-based exercises such as yoga or CrossFit, we have a handy conversion chart that converts time doing these activities into distance equivalents.
You can log any distance-based exercise that you do. The common ones that we have icons for are Running (indoor and outdoor), Cycling (indoor and outdoor), Rowing, Walking, Skiing, Swimming, Elliptical, and Wheelchair. All others can be logged in the “other” category. You can also convert other exercises, such as sports that you play or going to the gym into distances. We can provide information on some ways to do this.
Can I extend or shorten the distance for my challenge?
Yes! You can adjust the distances for IT™ Virtual Challenges using the Conqueror App's Headwind/Tailwind feature. This feature allows you to choose a longer or shorter distance before starting a challenge, without changing the map or its content. Your progress along the route adjusts based on your selection: you can extend the challenge (Headwind) or shorten it (Tailwind). The medal will display the original distance, regardless of whether you use these features.
How do teams work?
Teams are a fun way to take part in The Conqueror Virtual Fitness Challenges.
**Note that each team member is required to purchase their own entry into the challenge. Each team member will receive their own medal at the end**
Basically you share the distance with the other people in your team. Your team will have their very own team icon on the map.
Each time a team member posts a distance, your team icon will advance along the map. Your team will also be represented on the leaderboard.
You will also be able to see information about your own personal achievements and rankings separate from the team.
The distance doesn’t have to be divided evenly among team members. You can team up with guru athletes and people just starting out! So hustle up your friends or workmates and join the fun!
Is the IT™ Virtual Challenge based on the 2017 movie?
Yes. The IT™ Virtual Challenge is based on the IT™ (2017) movie.
Does the IT™ Virtual Challenge cover the entire storyline of the movie?
The IT™ Virtual Challenge focuses on key moments and themes from IT™ (2017) movie.
Does the IT™ Virtual Challenge have an age limit?
Yes. You must be at least 18 years old to join the IT™ Virtual Challenge. Our source material – IT™ (2017) movie – is rated “Restricted”/“Mature.” Therefore, we are contractually not able to allow participants under 18 to take part in the IT™ Virtual Challenge.
